BUILT REVENUE — BRAND KIT
A Kennett Revenue Architecture practice
builtrevenue.com/speaking

Everything here is cleared for use in programs, signage, event apps, slides, and
promotion. No approval needed.


WHAT'S IN HERE

  built-revenue-lockup             Primary. Wordmark + practice line on the
                                   night sign surface. Use this one by default.
  built-revenue-lockup-light       Same lockup, transparent, for white and
                                   light backgrounds.
  built-revenue-wordmark           Wordmark alone, for light backgrounds.
  built-revenue-wordmark-inverse   Wordmark alone, for dark backgrounds.
  built-revenue-icon               Square mark for avatars, app tiles, and
                                   speaker directories.

Each comes three ways:

  .svg   Vector, outlined. Scales to any size. Start here.
  .png   High resolution, transparent background. For anyone who wants a
         drop-in image.
  .pdf   Vector, for print vendors.

The SVGs and PDFs contain no live text — the letterforms are outlines. You do
not need our typeface installed, and the logo cannot re-render in a substitute
font on your machine.


COLOR

  Press Red    #b5392b    The accent. Carries "built" and the terminal bar.
  Ink          #1b1814    Body dark, on light backgrounds.
  Night        #16130f    The sign surface.
  Paper        #f4efe6    Warm off-white.
  Press Dim    #df8d7e    "built" when it sits on the night surface.
  Muted        #837a6c    The practice line.

Typeface: IBM Plex Mono (Bold for the wordmark, Medium for the practice line).
Open source, SIL Open Font License — fonts.google.com/specimen/IBM+Plex+Mono


USING IT

  Clear space — keep a margin of one character cell (60% of the wordmark's
  type size) on all sides. The tight-cropped files already have it built in.

  Minimum size — 120px wide on screen, 1 inch in print, for the wordmark.
  Below that use the square icon.

  Please don't recolor it, stretch it, add effects, box it in, or set the name
  in a different typeface. If you need a variant that isn't here, ask —
  brian@builtrevenue.com — and you'll get a real file back.
