Create.
New products, sharper offers, and revenue lines built on the audience, relationships, and trust you already own.
The shortest useful answer
We build the revenue systems that fund the journalism.
Built Revenue is operator-led advisory and implementation for local media. We find where revenue is stuck, make the honest build-buy-partner call, and put the working system in place.
Not a deck that ends with recommendations. Strategy, workflow, software, and operating discipline—carried through until the team can run it.
Retain.
Renewal motion, account intelligence, pricing discipline, and operating systems that protect the dollars already inside.
Grow.
Forecastable revenue and more capacity—without adding layers of software, seats, and manual work.
01 / Who
Operator judgment. Builder’s hands.
Brian Kennett
Founder · Revenue operator · Systems builder
Twenty years leading media and agency revenue—owning the number, building teams and products, and putting the operating rhythm underneath growth.
We advise
Revenue strategy, pricing, retention, organization, and where AI earns a place.
We build
Production tools inside research, sales, proposals, fulfillment, reporting, and civic workflows.
We run
When a team needs the operating system—not another recommendation—we can provide and operate one.
02 / Now
The work is tangible.
Built Revenue works across four parts of the operation. The systems below are evidence of that breadth, not the limit of it; Local Media Desk, Model Desk, and Seiche are three of the clearest examples.
The advertising business
Forecasting, pricing, proposals, fulfillment, retention, and product and account economics.
Reader revenue
Audience habit, free-versus-paid architecture, conversion readiness, contribution and subscription operations, and retention.
Newsroom & public information
Source-grounded research, civic records, editorial workflows, and AI that prepares while journalists decide.
Operating efficiency
Staffing and capacity scenarios, workflow redesign, vendor diligence, and build-buy-partner decisions.
I use these tools in my day. Imagine them in yours.
I prepare for a meeting, capture what matters, test the economics and follow through with useful work. Then I ask: what could that look like in the hands of a media seller?
Local Media Desk
Revenue operating system
Six desks carry a deal from first contact through fulfillment—turning market intelligence into a priced plan, a reviewed proposal, a forecastable pipeline, and a clean handoff to execution.
Research · Planning · Proposals · Compliance · Pipeline · Execution
See a seller work through a real-world brief →Model Desk
Live operating models
The operating workbook a finance team already maintains, rendered as live software—scenarios, drivers, and sensitivity repriced by moving a slider, verified cell by cell against the spreadsheet itself.
P&L · Balance sheet · Cash flow · Circulation · Drivers · Sensitivity
Explore builtrevenue.com/model-desk ↗Seiche
Publisher-branded civic information
A source-grounded civic record for local issues, candidates, organizations, and participation—designed around newsroom authority, provenance, corrections, and the trusted local name. Formerly Civic Desk; the Seiche name is pending trademark clearance.
Local record · Source provenance · Newsroom authority · Correction path
Explore seiche.io ↗
03 / Help
How we might help you.
The starting point is rarely “we need AI.” It is usually a revenue decision, a workflow, or an operating constraint that has been allowed to stay fuzzy for too long.
Find the leak.
See where revenue is being lost, underpriced, over-serviced, trapped in manual work, or hidden by the reporting.
Make the call.
Build, buy, or partner—one system at a time, with the economics, owner, upkeep, and exit path made explicit.
Put it in the work.
Build the proposal, pricing, renewal, reporting, research, or civic workflow where the team already runs the day.
Leave a system behind.
Clear ownership, human approvals, documentation, measurement, and a working operating rhythm—not a permanent pilot.
Start with the operation as it is
Send me the revenue system that keeps breaking.
Bring the bottleneck, the half-working workflow, or the idea your current stack cannot carry. We can usually see the shape of the real problem quickly—and whether Built Revenue is the right partner to solve it.
Scan to get on my calendar →
builtrevenue.com/book