— One Option, When It Fits
Revenue Operating System
Local Media Desk is a revenue operating system — six desks that carry a deal from first contact through fulfillment, and it works from the AI assistant your team already uses. I built it, I can run it, and I put it forward when it fits. When it doesn't, I'll say so.
— In your seller’s hands
Northstar Roofing wants more qualified inspection appointments in the towns its crews can serve. Follow a publisher’s or broadcaster’s team from the first question to the next account review.
Illustrative application · fictional advertiser, budget and conversations.
Account executive
Which jobs do you want more of—and where can your crews respond? The answer changes the assignment. The seller clarifies the service area, capacity and definition of a good appointment alongside the budget.
Northstar Roofing / Business brief
— The surface
Know the market cold
Account, audience, and source intel in one place, each carrying a freshness signal so you know how current it is.
From intel to intent
Matchmaking scores the catalog against each account's needs, priced from your rate cards and rolled into a weighted forecast.
Drafted, not dreaded
A customer-ready plan, narrative and line items, priced and held to a readiness check before it ships.
Guardrails, on by default
Tiered rate approvals, parity checks, and an append-only audit trail on every change.
One view, whole team
Pace, pipeline at risk, and forecast tiers in one view, always current.
Sold becomes shipped
Accepted proposals become orders, insertion-order documents, and a clean hand-off to the team that delivers.
— Carry the brief forward
A seller can begin with a business brief in a connected AI conversation, then use Local Media Desk to research the market, compare plan options and prepare a proposal. The goal, budget and account context stay with the work as the seller develops the recommendation. MCP is the connection that lets an assistant use selected planning tools. Your seller brings the questions, interprets the choices and shapes the recommendation.
Bring the customer’s goal, budget and service area into the planning conversation.
Begin with a local account and brief. A CRM connection can add context, but it is not required to start planning.
Compare different ways to use the budget and see which questions matter before choosing a direction.
Carry the selected plan into a draft the seller can refine with the customer’s needs in view.
Bring a real account and a planning problem. We can show how the work would move through the desk.
See the worked example: brief, budget and proposal →— How I help
I stay agnostic. I weigh the options with you and help you choose the best one — and I’ll tell you straight when the best one isn’t mine.
Often the right move is a clear recommendation and a path — sometimes to tools I don't make.
Sometimes it's building your own, with me, from the operation you actually run.
And sometimes it's a system I can provide and run. When it is, that's Local Media Desk.
Local Media Desk is the one I run for local media. It sits in a family of systems I build and run: Model Desk, AI Readiness and Seiche. See everything I build.
Seiche name pending trademark clearance.
See it live, sign in as an operator, or bring me the operation and we will build it together.