— Engagement 03
Pricing and Packaging Sprint.
The problem was never packaging. It was generic packaging. Build the package to each client, price it for margin, and let the tools make it fast.
What it is
A paid, scoped sprint on the offer itself: what you sell, what it costs to deliver, what it should cost to buy, and how a seller says it in one breath. Most operations don’t have a sales problem so much as an offer problem: too many things, priced by history, packaged the same way for everyone, and renewed on hope. A package isn’t the problem; a generic one is. Building it to each client used to cost more than it returned, so the binder of stock tiers won. The tools changed that math. Now the package can be built to the client and priced for margin, fast enough to run every day.
What you get
- The offer architecture: packages built to what each client needs, clear enough a seller says it in one breath
- Price logic with the margin math attached, so a custom package never means margin given away
- The one-page version of each package, in plain English, for the seller and the client both
- The tooling to build the right package per client fast, instead of a static menu maintained by hand
- The renewal shape built in: scope clean enough to renew without a fight
- And the boundary, in writing: what stayed out of scope, so the sprint stays a sprint
Not a fit
I’m not the right partner if what you want is a generic AI training, a motivational workshop, a software reseller, or a deck with no implementation path. And the sprint specifically isn’t a fit if the goal is a price increase without an offer change: that’s a memo, not a sprint.
How it runs
Same path as everything here. The readiness check is self-serve, the conversation is a fit check rather than free consulting, and the engagement is scoped and quoted before it starts.
If the rate card is doing the pricing, the rate card is setting the margin.