Advisory and implementation for local media, agencies, and AI-enabled operators.
I build durable revenue streams — the kind that fund local media for the long run.
— The Approach
The best engagements transform an operation, not just a quarter. I leverage AI where it makes sense and twenty years of experience always.
New revenue that didn't exist before.
Stand up the products, pricing, and pipelines that open new lines of revenue — built around real audience and operator data, not guesswork. Agentic research and competitive intelligence find the opening; disciplined product and pricing work make it real.
Revenue that holds, at a cost that makes sense.
Durable revenue is retained revenue. Tighten the operation — renewal motion, cost governance, the unglamorous systems that keep clients and margins — so growth compounds instead of leaking. Retention I've held above 90% by building for it deliberately.
Compounding, forecastable, fundable.
Forecasting, contract-aware pricing, and operations that scale without scaling cost. Revenue you can see coming, plan against, and reinvest — the foundation that lets a local newsroom keep doing the work.
— By the Numbers
$0M
Annual revenue
Durable, recurring revenue engineered to fund the work year after year — not a single-quarter lift.
0%
Client retention
Held above 90% by building the operation to keep clients deliberately.
— And the AI savings
Replaced a $22,000-a-month enterprise platform with one built for under $500 a month — then made it smarter than anything on the market.
Figures from systems designed, built, and run in production across local media and agency operations.
— Who It's For
Newsrooms and local publishers that need revenue durable enough to fund the journalism — diversified beyond a single channel, engineered to last.
Agencies that want to productize what they do best, sharpen pricing and retention, and run leaner without losing the craft that wins the work.
Operators ready to put AI to real work — embedded in the workflow where it moves the number, not bolted on for show.
— How We Work
Most advisors hand you a deck and leave. The best engagements go further — into the operation, the systems, the revenue itself.
Strategy grounded in twenty years of running revenue operations. Where the durable revenue is, what to build, what to stop, and the sequence that gets you there. Competitive intelligence and a clear-eyed read of the operation — not generic best practices.
Then I build it. Production systems — pricing engines, forecasting, operations tooling, AI assistants embedded in the daily workflow — shipped and running, not slideware. The plan and the build come from the same hands.
— Point of View
“Local media doesn't have a journalism problem. It has a revenue problem — and revenue is a system you can build.”
Every operation I've worked with had the talent and the audience. What they lacked was a revenue engine durable enough to fund the work through a bad quarter, a platform change, or a market that moved underneath them.
That's the whole job: build revenue that lasts. Not a campaign, not a one-time lift — the products, pricing, and operating systems that compound and hold. AI is part of how I do it now, because in the right places it does the work of a team. But it's twenty years of doing this that decides where those places are.
When the revenue is built right, local media gets to keep doing what only it can do.
— Start a Conversation
The best fit is an operation ready to transform how it makes money. If that's you, let's talk.
Email hello@builtrevenue.com
LinkedIn in/briankennett