Audience and Reader Revenue Sprint.

What it is

A paid, scoped sprint on the reader-revenue engine: what you give away to build the daily habit, what goes behind the glass because it’s worth paying for, and the path that carries a habitual reader to a paying one. Most shops run it backwards, metering the weather the town would show up for daily and giving away the investigation that might have been worth paying for. I’m a revenue operator, not a journalist, so this is the business of the audience: the free-vs-paid architecture, the conversion, the portfolio. It never touches what gets covered.

What you get

• The free-vs-paid architecture: what stays outside the wall to build habit, what goes behind it because readers can’t get it anywhere else
• The conversion path, mapped: how a daily habit becomes a subscription, and where today’s funnel leaks
• The portfolio call: what to own because it builds habit no one can copy, and what commodity content to stop paying for
• Reader-revenue pricing and the offer: trials, tiers, and the renewal shape, with the margin math attached
• The tooling to run it, built on the data you already own (analytics, subscriptions, email): an engagement score that surfaces who’s ready to convert and which subscribers are drifting — and an honest build-or-buy call on anything that needs real-time decisioning
• And the boundary, in writing: what stayed out of scope, and the firewall that keeps this on the business side of the newsroom

Not a fit

I’m not the right partner if what you want is a generic AI training, a motivational workshop, a software reseller, or a deck with no implementation path. And this sprint specifically isn’t a fit if what you want is someone to tell the newsroom what to cover. That’s the one call that stays yours, behind the firewall.

How it runs

Same path as everything here. The readiness check is self-serve, the conversation is a fit check rather than free consulting, and the engagement is scoped and quoted before it starts.