People showing up at the March RV show.
He says the show is "most of our year right there." The goal is tied to one event each March.
Client-stated
The inquiry.
Inbound packet · For the assigned seller and sales manager
He wants people at the March RV show. Reply today; the price can wait.
Mike T. wrote to the general advertising inbox asking what "some kind of digital option" costs. The goal underneath it is attendance at one event. He seems wary of advertising he can't measure; he said radio last year was "hard to say if it did anything."
RoutedDoneto the seller on rotation, account record checked
Directions2from approved packages only
ReplyDraftedno price in it, can go today
Needs you1send the reply; the manager supplies the rate
01 / The inquiry
As it arrived.
The original stays attached, so anyone reviewing the packet can check the reading below against it.
Hey — not sure who this goes to. We're Summit Powersports out on Route 9. We do the RV show every March and honestly that's most of our year right there, we mostly want people showing up at the show. My cousin said you guys have some kind of digital option now on top of the paper? What does something like that cost? We did some radio last year, hard to say if it did anything. Anyway let me know. — Mike
02 / What they want
Attendance at one event.
The business goal, kept apart from the product words he used.
"Digital" is his cousin's word.
He's asking about a channel he heard about secondhand. He didn't say he needs it.
Inference
Confirm on the call.
He may want proof it worked.
He said of last year's radio, "hard to say if it did anything." How the results will be shown belongs in the first conversation.
Inference
Confirm on the call.
03 / Still needed
What the inquiry leaves open.
These need answers before anyone can propose responsibly. The reply asks the first two.
| Open item | Why it matters | Asked in reply |
|---|---|---|
| Budget | No figure or range was mentioned. | Yes |
| Who decides | We don't know if anyone besides Mike signs off. | Yes |
| Show date and lead-up | Sets when the campaign has to start. | On the call |
| What success looks like | Turns "people showing up" into a number he'd recognize. | On the call |
| What the radio was | So the plan doesn't repeat what he already distrusts. | On the call |
04 / Directions
Two directions, because two packages are approved.
Built only from the approved package list. No audience numbers, availability or results are claimed, because none were supplied.
| Direction | What it is | Why it fits | Price | Approval |
|---|---|---|---|---|
| Show Countdown | Print plus daily site placements for the three weeks before the show | His year concentrates on one date, and this puts the spend in the weeks before it. | Pending: manager to supply | Rate and seller review |
| Countdown + Reach | The same, plus targeted email and social extension | For reaching beyond current readers in the final weeks, if the budget allows. | Pending: manager to supply | Rate and seller review |
Not offered
Only two packages are approved for sellers to discuss, so the packet offers two directions.
05 / Reply
It can go today.
The reply quotes no price and promises no results. It asks two questions and offers a call. It can go before the rate is set.
Mike — you reached the right person.
Here's what I'm hearing: the March RV show is the year, and the goal is getting people to the show. We build that kind of push: a three-week countdown before the show, in print and on our site, with an option to extend it through email and social.
Two quick questions so I can put real numbers in front of you: is there a budget range you want to stay inside, and besides you, who weighs in?
Worth a 15-minute call this week?
06 / CRM entry
Staged as a new lead.
Created when you confirm. Amount stays blank until there is one.
| Field | Value | Basis |
|---|---|---|
| Source | Inbound email | Stated |
| Contact | Mike T. | Stated |
| Company | Summit Powersports, Route 9 | Stated |
| Stated goal | Attendance at the March RV show | Stated |
| Timing | Lead-up to March; show date not yet known | Needs confirmation |
| Amount | — | Not stated |
| Next step | Reply sent; propose a 15-minute call | After you send |
Next action
Send the reply today. Owner: you. The sales manager supplies rates for both directions before any proposal goes out.