Brian Kennett

Brian Kennett is the founder of Built Revenue, an operator-led advisory and implementation practice for media companies and agencies. He advises on where the durable revenue is — pricing, packaging, sales workflow, retention, and where AI earns its place — and then builds the systems that carry it.

He spent more than twelve years running publisher-owned digital ad agencies. Most recently he owned the full P&L for digital advertising and agency solutions at a top metro publisher — strategy, pricing, direct and programmatic sales, paid media, creative, analytics, and ad operations — and launched its full-service agency.

He put AI into production there rather than into a pilot deck — custom GPTs for proposals, media plans, and RFP responses; agentic workflows in trafficking, pacing, and anomaly detection; and the governance, policy, and training to keep all of it accountable.

He has also worked the other side of the buy — running creative services, media, and digital for a large regional health system, where he placed the local buys and produced the spots. Earlier he ran social and paid search for a national business-services company.

Twenty years on both sides of the local media buy gives him a working opinion on where AI actually pays — and where it does not.